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Becoming
a Corporate Supporter
Producers
and Advantage of The Answer Page
The
Answer Page, Inc was founded and developed by Dr. Stephen B. Corn,
M.D. and Dr. B. Scott Segal, M.D., both board-certified physicians
on the faculty of Harvard Medical School. Through The Answer Page's
patent protected teaching method, they have created a medical information
website that offers a reason for medical doctors and personnel to
"sign-on" everyday. Remaining up-to-date is paramount to every clinician,
and The Answer Page keeps the clinician on the cutting edge. According
to numerous reader's testimonials, The Answer Page's question/answer
format with discussion and references from peer-reviewed journals
makes the daily user well-equipped to conquer board certification,
or the increasingly required re-certification.
Why
become a Corportate Supporter of an educational website?
- Highly
Targeted Reach
- Cost
efficient way to reach physicians by subspecialty.
- Strong
user retention, given high interaction with page content.
- High
frequency of reach due to loyalty of users.
- Sizeable
physician user base expected to grow significantly with Winter
2000 advertising campaign.
Halo
Effect
- A
"Halo Effect" is created through association with The Answer Page’s
free educational resource developed by Harvard Medical School
and other prestigous medical schools faculty members.
- A
Corporate Supporter provides added value to physicians through
support of The Answer Page, forming a positive image from this
association.
- This
positive image has promoted a greater receptiveness to existing
Corporate Supporters’ messages.
Flexible
and Dynamic
- The
web site is far more flexible and dynamic when compared to a "static"
print journal.
- The
Corporate Supporter’s message can be changed frequently,
even daily, making it easier to relay complex selling stories
or to keep communication fresh.
- Corporate
Supporters can provide a direct link back to their own site for
further interaction.
Feedback
Opportunity
- Through
the market research options, companies have a unique and rare
opportunity to receive feedback in a way that is non-threatening
to the site visitors.
- The
opinions, while highly targeted, are anonymous and confidential
which may reduce any reluctance to participate.
- The
research service offers quality market analysis from a highly
targeted, pre-selected group and provides useful demographic information,
such as age group and whether a physician is in private practice.
Where
will Corporate Supporters' information appear?
Your
company's advertisement and links comprise will occupy a prominent
position on each daily Question and Answer page. This area may include
your company name, logo, advertising, customer number, and company
address. This area can also include company advertising slogans
and mission statements. You, the sponsoring company, can also select
up to thirty information parcels or products to appear in a daily,
weekly, or monthly rotating fashion on the pages. Your material
will be linked, at your discretion, directly to the your company's
website or any other address you select.
Sponsorship
contracts and rates
The
Answer Page, Inc. prefers exclusive contracts for support of each
website for terms of at least one year. We will discuss a variety
of support arrangements on an individual basis with your company.
Please contact us for further information and rates. Additional
contact information may be found on our contact
page.
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