"Sticky Website" Creates New Way for Medical Industry to Market to Physicians and Conduct Market Research

Patent-pending educational website that promotes daily log-on provides a daily venue for relationship-building

BOSTON, Mass., March 15, 2001 -- TheAnswerPage.com, a free educational service founded by faculty members of Harvard Medical School, has hit on a strategy that could transform medical marketing and market research. As company chairman and co-founder Stephen Corn, MD, describes it, "Our website enables a corporate partner to make a virtual office call on a daily basis."

A rapidly growing base of thousands of loyal doctors around the world log onto TheAnswerPage.com to "learn something every day"TM in their medical specialty. Corporate partners provide educational grants to support the free site, and can now reserve competition-free space for interactive daily messages to physicians.

The benefits of this virtual daily office call for corporate partners include:

* Access to a highly targeted, high repeat visit audience,

* Use of a dynamic interactive format to tell complex selling stories,

* A "corporate halo" in doctors’ eyes for sponsoring free education,

* Unique opportunities for online market research.

TheAnswerPage.com, a privately held company, develops innovative learning systems that enable busy medical personnel to efficiently keep current with their rapidly changing specialties. By supporting this valuable resource for the medical community, corporate sponsors get access to a powerful new online system for marketing to physicians and conducting market research.

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Contact: Mike Davignon
CEO, The Answer Page, Inc.
800-801-2239
mad@theanswerpage.com

 
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